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OUR BRANDS

A Portfolio Built for Growth

Every brand has its own identity, audience and story.

Our role is to preserve what makes each brand distinctive while translating its presence effectively for the Pakistani market.

Fogg

Fragrances and personal care designed for a broad and evolving consumer market.
Category: Fragrance & Personal Care
Origin: UAE

Lattafa

A fragrance house bringing contemporary expressions of Arabian perfumery to consumers around the world.
Category: Perfumery
Origin: UAE

AHMED AL MAGHRIBI

A luxury fragrance house celebrating Arabian perfumery, heritage and craftsmanship.
Category: Luxury Perfumery
Origin: UAE

OSSUM

A modern female personal care range developed around fragrance, freshness and everyday care.
Category: Women's Personal Care
Origin: UAE

NYLE NATURALS

A nature-inspired personal care brand focused on everyday hair and personal care.
Category: Personal Care
Origin: UAE